May 20, 2012

Blogging websites: Daily Blogs Tips

Daily-Blog-Tips front page

This review is of Daniel Scocco’s website Daily Blogs Tips.  It will come as no great surprise that what this site does is give a daily tip about blogs.  Lesson number one from Daniel is that a website’s domain name can be helpful in telling a potential reader what the site is about.

A few years ago Daniel took the decision, after leaving college, that he did not want to work in the corporate world and he decided to work from home, in lovely Brazil, (and I envy him looking out of my office window on the cold, wet drizzly England of today).

He has gradually built up a range of internet businesses of which Daily Blogs Tips is one.  I know he has a Daily Writing Tips and is in the process of launching a Twitter product.

The Daily Blogs Tips site

A quick glance  shows a very simple, easy to navigate site.  A simple heading with obvious links to an rss feed, twitter and newsletter.

Down the left sidebar is a list of a reasonable number of blogging related categories.  A click on any of these links gives an impressive long, long, long list of articles.  Beneath the list is a button showing, boasting, how many RSS subscribers that site has, which is just under 35,000, plus an unobtrusive set of Google Adsense ads.

In the centre there is either the full post or on the home page a large section of the most recent article and underneath short excerpts from the previous seven.  All, of course, with a link to the full article.

The right hand side has a number of sponsored ads, plus a list of popular articles.

Simple, but good design

The layout is an example of good design.  It is easy to find your way around and more importantly it is aimed at bloggers.

They don’t want and don’t need anything too fancy.  They want to go to the information they want very quickly.

And they can.

The content

As with all blogs content is king.  Daniel has worked hard to bring useful hint a day, which is quite a hard task.  The variety is good, ranging from the technical, such as discussions in the change of Google’s page ranking system to discussions on how to be more productive, such as only looking at your emails once or twice a day, or limiting the hour of hours he was online.

In addition Daniel has regular sessions, Q and A,  where he takes a question or two  from his subscribers and answers it.  He also has an occasional session, called Blogger’s Face-off, a lot friendlier then it sounds, where two established bloggers are interviewed and compared.

The Blogger’s Face-off is particularly useful to newcomers to blogging as it gives you a variety of views,  lots of websites to review and lots of different business models to compare.

Daniel’s writing style

is informal, friendly and supportive.  The posts I particularly like are where he is being thoughtful, such as his his thoughts on personal productivity or when he analyses a new trend, such as Twitter.

He is also very good at challenging the reader to comment and under most of his articles there is a long list of contributions.

Business strategy

Daniel’s business is to produce quality and useful content targeting the blogger community, both newcomers and the experienced.

The advertisements on the site are there if you want them on a take it or leave it basis.  Daniel also mentions in his post developments, such as Problogger’s Darren Rowse’s 30 day, excellent ebook on setting up a blog.

There is no pressure, NO YOU MUST BUY this PRODUCT NOW!!!! type promotion.  It is discussed and if you want to go for it, then you, as an intelligent human being,  must decide for yourself.

This would be the same as a trade magazine mentioning a business course.

Conclusion

I like reading the daily tips.  I usually check over the site when I have my tea break, (I’m English and by law we have to drink tea).  There are useful hints which I gradually absorb into my work.

There are a couple of minor quibbles.  One or two of the guest posts were not quite as good as Daniel’s post.  They weren’t bad, just not quite as good.  And, and this is my preference, I would like slightly more images in the posts, though I accept that this would slow Daniel down.

The site is definitely worthwhile reading or putting onto your RSS reader.   I have learnt quite a lot from Daily Blogs Tips and I have been boosted by reading the articles.

Types of blogger

bloggers about to be classified

bloggers about to be classified

As far as I can see there are four types of blogger:

The personal blogger, who is really writing a personal diary, which can include rants, complaints, reviews of books and films, descriptions of nights out, favourite food, personal disasters, hatred of boss, co-workers, the ex boyfriend, erratic girlfriend and other likes and dislikes.

Most of these blogs are written by individuals, who are not really doing it for the money. They may pick up a little money from bunging in a few advertising links. Some personal bloggers have achieved fame, such as Mil Millington and the very funny ‘Things My Girlfriend and I Have Argued About‘, which has lead to books deals and a certain amount of fame.

The specialist blogger, who can range from the person writing about a hobby, a school PTA writing about the school, a number of fans broadcasting details of a star, celebrity, sports star or team.

Some of these blogs achieve great success. A recent example was the political blog, Guido Fawkes, which leaked information that resulted in the Prime Minister’s head of communications resigning. ironically for trying to set up a blog to attack their political arrivals.

Specialist blogs are probably those most favoured by advertisers. Some, with a large readership, do make quite a lot of money. However, many, probably most have been developed just as a hobby.

Business blogs are linked to a business and they have the following tasks:

  • to attract customers to the service or product
  • to answer pre-sales queries
  • sales
  • to maintain the business’s presence with suppliers and other business contacts
  • to provide support to customers using the business’s products or services
  • to communicate with employers

They will often carry links to a sales system for their own products, but generally do not take any other advertising.

Money making blogs, are those set up with the specific aim of making money. There is an obvious overlap between a money making blog and a specialist blog. The main difference being the motivation of the person writing the blog.

Money makers range frm the obvious ‘I’ll tell you how to become rich overnight – by making me richer’ to quite a few excellent sites.  Two I particularly like are  Problogger and Daily Blog Tips.  Both in different ways are successful models on how to do it. Both succeed by providing good content and the offer of occaisional buying opportunities.

The way that Darren Rowse writes his articles on Problogger is an excellent model for improving your own writing skills.  Daniel Scocco’s Daily Blog Tips posts are shorter giving honest insights to his developing work on the net.

Other types of blogs

There are other types of blogs, such as journalistic blogs or photoblogs, which are really a subset of the specialist blog.  Then we can start categorising blogs by niche, by typcal length of a post, frequency of posting, use of media and more.

How would you classify your blog?

Welcome to Beginning to Blog

successful businessman with thumbs up - the ultimate expert

Hi, we’re now open for business. We’re giving ourselves the target of being one of Britain’s leading blogs – about blogging for business users, for those with something say, for those wanting to make money out of the net and for those wanting to build a personalised online diary.

Over the next few weeks we’re going to focus on the business user by:

  • convincing them they need a web presence whatever business they are in
  • we’re going to help them evaluate what kind of presence they need
  • we will cover what options are available to them to build that presence
  • We will look at the techniques and skills they need themselves or to buy in
  • We will show them, and all bloggers, how to promote their site and their business
  • We will provide all our readers with a host of tips, tricks and links
  • and lots, lots more

Eventually we will turn some of articles into downloadable ebooks and check lists. We hope you’ll enjoy the ride.