February 23, 2012

The Early Morning Post – The Blog Needs Night Time Planning

Coffee with a Smiley Face

No - not in the morning!!!!

I’m Not a Morning Person

I’m not a morning person. Everything I do before about midday is done mechanically.  See my opinion of mornings in as a result of reading about Starbucks down below.

Morning – Yes. My brain can produce great copy, but the creative ideas generator section does not function. I cannot make a decision – but if  I know what to do –  well – I’ll do it.

So I get out of bed in the morning – brew myself a nice cup of English Breakfast Tea – stagger to the computer, switch on and listen to bleeps as Windows 7 comes to life.  I click the link to this blog, open it and click ‘Add New Post’ link.

But ‘What am I going to write?’ a decision needs to be done.  I’ll look through posts I have written.  I’ll try and remember the thoughts I had last night – No – I can’t remember.  I look at the screen.  No idea comes to me.

Well I’ll just have a look at my emails or see what’s in the newspapers, (just for a couple a minutes – lie to myself).  Answer a few mails – reminded that I must phone John.  Ten o’clock – make another cup of tea.

I sit down in the lounge – maybe watch a little TV – just until 10.30 – or – well just to 11 and then why not watch erm.  More tea and a biscuit.

And then – it’s twelve or twelve thirty and I’ve been incredibly busy doing absolutely nothing.  I have to change.

But This Week

My new regime.  Around eleven -evening this time – I quickly review my work on the blog.  What’s good – what’s bad and what’s OKish.

Grab thesmall notebook and write down quite clearly ideas for blog posts.  I tear off a couple of ideas and place them just behind the office keyboard.

So this week crawl out of bed.  Tea is carried carefully to the office and carefully placed down on the desk.  (Even though the keyboard is supposed to be splash proof – hmm suspicious of Microsoft’s guarantee – does the splash proof include spilled tea).

And like Mission Impossible there written down near my keyboard is my set of tasks for the morning – no decision – no thought – just work to do.

My Brain was Working Through the Night

I automatically power up.  WordPress is on and I’m in the text input section.  do I hesitate -No.  Overnight my brain has been working.  The post has been planned.  I type and the words start coming.  Two, three, five hundred or even a thousand words.

By eleven I’ve got fifteen hundred or even two thousands words in two, three or even five posts.  Click  - save to draft.  Hey check the spelling.

I leave the work alone.  I review late afternoon and then search for the appropriate images from my stash of stock images or hunt through the 20 million or so Flickr’s Creative Common Attribution License images, which I can use, providing I give a link to the photographer.

Working this way I write at least a thousand, usable, additional words a day, or to look at another way I’ll write between 250 and 350 extra posts a year.  That’s some productivity.

My comments about morning in coffee in the Independent

As mornings are not my thing I had the idea of English coffee bar called Basils, (after Fawlty), where the only order you could make is coffee, one medium size only. The product would be call – a cup of coffee. No decisions – you take what’s on offer or go. If you wanted it milk – then the jugs over there.

Served with surly, uncommunicative staff. Any of them showing the slightest sign of smiling, cheerfulness or being high energetic would be severely punished. Maybe forced to work shifts in Starbucks.

The furniture would be slightly uncomfortable chairs and tables, with dim lighting, where customers could sit in silence, getting slowly more depressed, as they read the gloom and doom of the news.

No background noise. No television. And a sprinkler system that drenches the person using a mobile phone.

Ah – the perfect start to the day.

And now over to you

Are you a morning or evening person?  How do you organise your writing? do you have any more productivity tips?  Will you be a customer in my new coffee bar?

In a recession more people will use the internet

Cat with Laptop

Well think about it. People are nervous. They’re careful with their money. They’re cutting back on entertainment. The old car, that’s not really that old,  will last a couple more years before we get a new one. Why go on an expensive holiday when you can have a picnic in the local park?

Nigel will not redecorate his appartment this year, as he does every second year; and so Henri, the genius, the ultimate home conception designer,  will not be able to afford new additions to his modern art collection.

Chantal’s gentleman friend will be less interested in expanding her tasteful, diamond collection.

Forget the expensive wedding darling – it’s a bucket shop flight, you, me and the Elvis impersonator at Vegas.

So, what will folks do?

They’ll stay at home more.

Some will watch TV’s repeats of repeats of repeated standard formats, don’t the criminals just occaisionally get away with it? They do around here.

Some will read more.  I hope so as I’m helping someone start up a blog about books.

Some will make love, safely, we hope, as swinging on chandeliers can be dangerous and expensive if needing repair.

Many, and that translates into millions and millions of people, will go to the internet or use the internet for longer.

They will use it to entertain, to learn, to network, to discuss, to research and to argue.  More importantly some, and then many, will want to read your excellent blog and mine.

Seven reasons to start your blog in a recession

  • People will use the internet more
  • People will use the internet more to get things cheaper
  • Business will become more aware of using the internet for marketing
  • Business will become more aware of using the internet for saving costs
  • A blog that survives the recession will be in a great position to exploit the upturn
  • Quite a few potential bloggers will be put off because of the recession – so the competition will be less
  • If you are looking for work, then a blog can demonstrate your initative, writing skills, computing skills, graphical design skills and business skills, but be careful, to some it could suggest you are a geek, with a fantastic looking girl friend, but unfortunately she’s someone’s avtar in Second Life
  • .

    Blogging: Give your readers a merry Christmas

    christmas-image

    Hi bloggers it’s early  December.  And that means -

    That Christmas is coming - the goose is getting fat

    If you haven’t got a penny – your saving will do.

    Oh he’ll give you credit and then sue you

    Cue muzak of the jingly bell kind and pronouce a couple of ‘yo ho ho’s and get into the spirit.   Now is the time to be jolly, but be careful where you sit as dad’s dropped the holly, (Sorry).

    What does Christmas mean to bloggers apart from the fact that you’ll probably be dragged away from your screens and keyboards to attend family events, where you’ll have to be polite to aunt Agatha, over eat, and will be considered rude  if you don’t stay and slump in front of the Christmas special on TV.

    It’s the time to be selling

    Well from the retail point of view its the big sell.  For Amazon its the big sell.  For computer sellers, gadget sellers, games seller its the big – er – I think you’ve got it – the big sell.

    Now is the time to give your readers subtle hints, such as

    MY ADVERTISERS ARE THE BESTEST, CHEAPEST IN THE WORLD

    or possibly you may want try a different approach.  A good one would be why your reader should think about buying online this year and then give some recommended links, with your affiliate links of course, at the end of the article.

    Compare products

    Another approach would be to compare a series of products.  To give an example a friend of mine has a car related blog and he is doing an article on different satnavs, (those amusing gadgets that shout out at me in the middle of difficult driving conditions and lead me to some interesting, but wrong places).

    Of course he has direct affiliate enhanced links to the best buy of each gadget. Of course he also has links to his other more detailed articles on these gadgets, which makes Google search happy and gives his users another chance to click to his affiliate links.

    Write about buying presents

    This is also a good time to be writing about buying presents.  These posts can range from what to buy say for the man, woman, child, pet, work colleagues, boss, (a special night at my friend, Madame Stern’s Dungeon, would take some beating).

    You could write about your problems with buying, and possibly what you would consider to be a good gift, (and oh, very subtly mention that you do have an Amazon Wishlist set up).  And maybe, just maybe Santa will come in the shape of a mail man to you.

    Word of warning

    Don’t oversell.  People read blogs to get background information and to enjoy your writing, your perspective.  They are happy if there is a link from the post and further information, but don’t do

    MY ADVERTISERS ARE THE BESTEST, CHEAPEST IN THE WORLD

    unless it works for you.

    So how will your blog deal with Christmas?

    What techniques will you use this Christmas season?

    What will Santa bring you?

    What would you like Santa to bring you?

    Image by Paparutzi